• Associate's degree in business administration or marketing.
• Bachelor's degree in business administration or marketing.
Skills and Specifications
• Good project management skills.
• Sound knowledge of marketing principles.
• Up-to-date knowledge of new technologies and ability of applying it to marketing principles.
• Ability to work individually and ability to handle self-driven projects efficiently.
• Conversant with report writing, business procedures and correspondence.
• Ability to establish good relations with all levels of employee.
• First-class copyright skills and ability to use various technical aspects of the marketing theory for a wide range of customers.
• Strong knowledge of products in the market and product of the employing company along with knowledge of type of consumers.
• Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
• Statistical knowledge for analyzing systems and data for suggesting quick solutions for the problems.
• Effective presentation of information and strong spoken language skills for responding to questions from managers, clients and the general public.
Responsibilities
• A marketing assistant should be a self motivated individual. He should be able to work under stress when it comes to meeting of project deadlines. For this he should pay minute attention to every detail from the very beginning.
• He may be required to write and design marketing materials which include articles, presentations, brochures, press releases, company newsletter, event announcements, trade show passes, thank you letters, etc.
• A marketing assistant also has to assist in various seminars and trade shows. For this, he should have sound knowledge of logistics.
• He has to track the project and maintain business line marketing calendars.
• He will be the mediator between advertising agencies and the company.
• He has to track payments or refunds and registration forms for events, etc.
• Assistant manager should arrange catered events for client visits and staff events along with dinners, beach parties, happy hours, picnics, etc
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