Creative Media and Film Society of the Philippines

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The Creative Media and Film Society of the Philippines, or CreaM, is a private sector initiative that seeks to bolster growth and develop Original Filipino Content (OPC) in the creative industries, with the end goal of positioning the Philippines as the creative media producer of Southeast Asia. Among its members are the stalwarts of the independent film movement, such as Director Raymond Red, the Cannes awardee, Raymond Lee who produced the recent winning film, “Ang Pagdadalaga ni Maximo Olivero,” the animators of Disney, Hannah Barbera and Toei Japan ( Manila), and game developers including Peter Paul Gaddi of Anino Games who has won awards from Barcelona to Austin, Texas. Spearheaded by Ms. Imee Marcos, CreaM was formed mid 2007 by producers, co-producers, and IP-owners/concept developers from film, animation, and interactive digital media industries, and has expanded to include fund-facilitators and distributors of original content. A natural segue to her career as a television host and executive, as well as the Director-General of the Experimental Cinema of the Philippines, the producer of Internationally acclaimed films throughout the 1980’s, Ms. Marcos’ latest initiative seeks to export the innate creativity of Filipinos in all its myriad forms. After a distinguished career in Congress as the author of most film and IT-related laws in recent years, the artists of CreaM will also benefit from her extensive legal background. CreaM seeks to address problem areas in the industry, ranging from stiff taxation laws to unequal distribution opportunities to lack of facilities, resources and fund support, which have hampered its growth. Hence, CreaM’s thrusts and objectives are to: Facilitate the development and production of original Filipino content by educating producers on financing the development of new exportable OPC, developing both local and foreign funding schemes for the production of OPC, identifying concepts and material that are suitable for production, and producing OPC. Grow an informed and market-updated workforce through various professional training and development programs intended to continually upgrade the skill set of the Filipino content developer; establishing workplace standards and conditions that address concerns of both workers and company owners; and providing a comprehensive database of all Filipino creative media workers to facilitate employment. Put in place market development schemes for OPC, through international co-productions under existing and new agreements, especially with countries offering grant, loan, and other incentive regimes; create “networking” opportunities to encourage local co-productions between sectors and among studios; “mentor” producers in distribution, licensing and merchandising trends both locally and abroad; regularly update on industry directions, particularly in the convergence areas of IPTV, mobile TV and mobi-sodes; develop alternative distribution channels for OPC, such as campus and other film festivals, forums, and “pitch” opportunities. Protect and serve the interest of OPC by raising industry as well as public awareness of the nature of “intellectual property,” providing free legal counsel for OPC producers, and lobbying for the simplification of ownership process. Lobby for conducive legal and policy changes, such as the abolition of the amusement tax, reduction of duties on imported equipment and supplies, review of the censorship process and the provision of “uncensored” venues for practitioners, monitoring of anti-piracy enforcement, RP’s assent to international trademark agreements, enactment of convergence and other media-telecommunications laws, and institutionalized use and support for Filipino content in all government offices and schools Currently, CreaM has already initiated a bilateral agreement with Singapore, specifically through their Media Development Authority, and is working on replicating said initiative with other Asian countries with similar development platforms. It has also sparked a review and possible update of existing audiovisual treaties, such as those with Canada and the general cultural agreements, which could benefit many aspiring Filipino artists in the near future. CreaM accepts fund support and sponsorships from people and business entities who share our fervor in ensuring the growth of the creative industries.

National Capital Region
Performing arts

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