West Avenue Theaters Corporation (SM Cinema)

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SM Cinema, under the management of West Avenue Theatres Corporation (WATC), and one of the affiliates under the country's leading mall developer and operator, SM Prime Holdings Inc., is proud to be the largest cinema exhibitor in the country today. Currently operating 183 cinemas in 30 SM Supermalls nationwide and still growing, SM Cinema is always first when it comes to movie screenings, both local and foreign films, as shown in the tremendous success of its Red Carpet Premieres and SM Cinema Exclusives. The first SM Cinema, under its current management, was started in 1987 at SM City North Edsa, although it has been operating a year earlier under a different management. Ever since, it became a part of the "malling" phenomenon as we know it today. Located in key areas in Metro Manila, as well as major provincial cities, each SM Cinema branches is easily accessible and situated in SM Supermalls near places of public interest---churches, schools, major roads and highways, etc. Because of this, SM Cinema has brought closer to the Filipino community one of their favorite past times—watching movies in great comfort and state-of-the-art audio-visual facilities. SM Cinema's enthusiasm for embracing change manifests itself as it introduced last May, 2006 a first and a breakthrough in the local entertainment scene—the technologically advanced and visually stunning San Miguel Coca-Cola IMAX Theater. This world-renowned visual entertainment facility, specifically for 3D film formats as well as select 2D films, has proven to be a major success not just in the country but in the History of IMAX world-wide. Other additions to its growing family are as follows: Director's Club at SM Mall of Asia: a cinema with an intimate setting that seats no more than 30 people on its LA Z Boy Armchairs; perfect for small corporate presentations and functions Centerstage SM Mall of Asia: a 982-seater fit for live theater plays and productions; with built- in stage, dressing rooms, workshop area, trusses, fly lines and cross-over lines; suitable venue for live events and performances like concerts, theater plays and productions, symposiums and conferences; equipped with state-of-the-art screen and digital surround sound system Premiere Cinema SM Mall of Asia: 1,108 seater grand cinema for big movie premieres and concerts SM Cinema continues its pursuit for excellence and bona fide satisfaction on total entertainment by opening its doors not just to movies, but also to concerts and other live events. Centerstage events cater to live concerts and performances, while Live and Large events offer exciting and heart-pounding sports action, live via satellite, and with no commercial breaks. SM Cinema. Your life as a movie. SM Cinema will continue to revolutionize the way Filipinos enjoy their favorite movies and shows. True to its parent company's aggressive expansion, SM Cinema will open its doors to the denizens of Marikina, Tarlac, Baliuag, Calamba, Naga, San Pablo and Tagaytay in the near future. As long as there is a need to expand, to reach out, and to embrace change, SM Cinema will continue to bring the drama and adventure of reel and real life closer to Filipino homes nationwide.

National Capital Region
Performing arts

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