Description



  • A PPC and FB ads Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.



    QUALIFICATIONS

    -Bachelor’s degree in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field

    -Knowledgeable in AdWords/Google Ads and Google Analytics as well as Facebook ads and pixel

    -Passion for digital marketing

    -Strong attention to details and analytical skills

    -Strong verbal and written communication skills

    -Excellent problem-solving and decision making skills

    -Strong organizational skills

    -Ability to multitask and prioritize

    RESPONSIBILITIES

    -Plan, create and manage ad campaigns across a variety of channels

    -Keyword research and management to optimize bids (add PPC keywords and negative keywords)

    -Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels

    -Perform daily account management of PPC campaigns (review expensive under-performing keywords and -ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

    -Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

    -Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

    -Stay on top of search engine and PPC industry trends

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 1
  • Language(s): Tagalog
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • PPC and FB Ads Specialist

  • Misamis Oriental, Northern Mindanao

  • Company

    Fligno Software Philippines Inc.
  • Work type

    Permanent contract

  • Type of contract

    Full Time

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