PPC Specialist

Pampanga, Central Luzon ·  Today, 06:31 PM (updated)

Shore 360

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    Description



  • Roles and Responsibilities

    The work of a PPC Specialist includes developments to monitor and administer web analytics dashboards, reports, key reporting tools, and point out key areas of importance in accordance client goals.

    The responsibilities of the PPC Specialist are to create, manage, and optimise PPC campaigns that invite qualified visitors to client websites; conduct keyword research and create and refine its lists of targeted search terms; establish bidding strategies based on business goals and targets; continually optimise ad text as necessary.

    The PPC Specialist is expected to analyse the performance of PPC campaigns on a cost per lead basis and adjust strategies accordingly, continually analyse competitor’s strategies, and prepare monthly PPC performance.

    Required Experience:

    Experience in PPC / SEM / Analytics

    Experience in managing Adwords (Search and GDN) campaigns

    Experience with client management

    A Successful Candidate must have:

    Strong attention to detail, cares about data integrity

    Good understanding of how PPC fits into the wider area of digital marketing

    Knowledge of Microsoft Excel and data manipulation

    Strong analytical skills

    Ability to think strategically and develop innovative marketing strategies

    Ability to present information effectively to a range of audiences

    Interpretation of PPC Metrics to track change and progress.

    Thorough understanding of Google Ad Words and Bing Ads, Google Analytics and Ad Words editor.

    Proficient with:

    Google Ad Words

    Bing Ads

    Google Analytics

    Ad Words editor

    Microsoft Excel

    Experience Advantage:

    Knowledge in marketplace management and optimisation

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 3
  • Language(s): English
  • Knowledge: Strategic Marketing
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • PPC Specialist

  • Pampanga, Central Luzon

  • Company

    Shore 360
  • Work type

    Permanent contract

  • Type of contract

    Full Time

  • Apply