Content Marketing Specialist

Morning Shift

Pampanga, Central Luzon ·  Yesterday, 04:04 PM (updated)

Cloudstaff

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    Description



  • Job Summary:

    We are looking for a prolific and talented wordsmith to write and produce various types of

    downloadable content that represents the company voice, with a primary focus on blogs

    and social media posts aimed at expanding our company’s digital footprint, awareness,

    subscribers, and leads. This role requires a high level of creativity, attention to detail, and

    project management skills.

    Responsibilities and Duties:

    -Writing various types of articles on a wide range of topics for our blog.

    -Drive consistent, relevant traffic and leads from our social network presence.

    -Optimizing content for search engines and lead generation.

    -Contributing to long-form content projects such as ebooks, webinars etc.

    -Conducting analytical projects to improve blog strategies/tactics.

    -Growing blog subscribers, converting visitors into leads, and expanding our blog's overall

    reach.

    -Work alongside our SEO Marketing Specialist and Sales and Marketing Coordinator to

    help distribute and implement an annual content plan that educates and entertains our

    audience and supports our marketing goals. The plan will need to be approved by the

    Marketing Manager and should include as a minimum;

    -Produce and publish Blog content on an ongoing basis to support and

    promote our offers and to attract site visitors through search, social

    media, and email subscribers, that also addresses our customer’s needs,

    wants and problems.

    -Create 1–2 free resources each month to drive leads, subscribers,

    awareness, and/or other important metrics (examples include ebooks,

    whitepapers, infographics, guides, templates, etc.).

    -Create shareable content appropriate for specific networks to spread

    both our brand and our content e.g. producing a minimum of 5 social

    media posts aligned to the content produced in the Blogs and Free

    resources content

    -Participate in internal marketing planning sessions and communicate with the marketing

    team any ideas, roadblocks, and opportunities that you have identified

    -Collaborate with internal experts to produce relevant content that meets the needs of

    both key stakeholders and our audience.

    -Prepare email blasts and newsletters to send to customers as required

    -Set up and maintain tracking systems to monitor content activities, engagement and

    outcomes

    -Monitor and track competitor activities

    -Attend and participate in regular weekly, monthly and quarterly review meetings –

    making recommendations on your findings and performance.

    -This role is at the core of the marketing team, and others will rely on your work every

    single day.

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 2
  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Content Marketing Specialist

  • Pampanga, Central Luzon

  • Company

    Cloudstaff
  • Work type

    Permanent contract

  • Type of contract

    Full Time

  • Apply