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Digital Advertising Coordinator

Iloilo, Western Visayas ·  4 days ago (updated)

RBT Consulting

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  • Description

  • Duties and Responsibilities:

    - Define, plan, execute and continually optimize digital marketing strategies to meet project needs, objectives, goals, and KPIs including writing ad copy, creating ads and landing pages, and managing ad campaigns

    - Collaborate with the web developer to implement tracking pixels, cookies, and other relevant technologies

    - Manage the following channels and tactics: SEM/PPC, display ads, retargeting, paid social, content syndication, ABM/IP/cookie-based media, landing pages, native ads, etc.

    - Partner, collaborate, and communicate digital marketing plans, status updates, and campaign performance results and insights with marketing and sales teams

    - Report on advertising performance metrics and ROI across platforms to assess campaigns and continually optimize them

    Qualifications:

    - Bachelor’s degree in Marketing, Advertising or any related field

    - Should be of legal age

    - Has 1-3 years of proven working experience in digital marketing and advertising

    - Has solid understanding, experience, and success with paid owned and earned digital

    media on LinkedIn, Google and etc.

    - Has expertise in Google Analytics and other digital marketing and media analytics

    - Has experience in identifying target audiences and devising digital campaigns that

    engage, inform and motivate digital marketing conversion objectives

    - Has relevant B2B social media marketing experience, up-to-date with the latest trends

    and best practices in online marketing and measurement

    - Excellent verbal and written communication skills

    - Sales and Marketing experience is a plus

    - Amenable to work in an office-based setup

    - Willing to work in Iloilo
  • Requirements

  • Minimum education level: Bachelor´s Degree
  • 2 years of experience
  • Language(s): English
  • Availability for travel: Yes
  • Availability for change of residence: Yes
  • People with disabilities: Yes

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Job summary

  • Digital Advertising Coordinator

  • Iloilo, Western Visayas

  • Company

    RBT Consulting
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply