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  • Description



  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Coordinator to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    The Candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

    Responsibilities

    - Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

    - Setting up, optimizing, and reporting on digital advertising campaigns

    - Design, build and maintain our social media presence

    - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    - Identify trends and insights, and optimize spend and performance based on the insights

    - Brainstorm new and creative growth strategies

    - Plan, execute, and measure experiments and conversion tests

    - Collaborate with internal teams to create landing pages and optimize user experience

    - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

    - Instrument conversion points and optimize user funnels

    - Collaborate with agencies and other vendor partners

    - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate



    Requirements

    - BS/MS degree in marketing or a related field

    - Proven working experience in digital marketing

    - Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns

    - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    - Experience in optimizing landing pages and user funnels

    - Experience with A/B and multivariate experiments

    - Solid knowledge of website analytics tools

    - Working knowledge of ad serving tools

    - Experience in setting up and optimizing Google Adwords campaigns

    - A plus but not required: Working knowledge of HTML, CSS, and JavaScript development and constraints

    - Strong analytical skills and data-driven thinking

    - Up-to-date with the latest trends and best practices in online marketing and measurement

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 2
  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Digital Marketing Coordinator

  • Manila, National Capital Region

  • Company

    Business Buddy Inc.
  • Type of contract

    Freelance

  • Work type

    Home Based

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