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PBO Global

PBO Global

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Digital Marketing Executive

Tarlac, Central Luzon ·  Today, 10:47 AM (updated)

    Description


  • The position is responsible in supporting an Australian-based company in digital marketing of B2B websites, social media and digital demand generation programs to increase traffic, brand awareness and generate qualified leads. This position will help drive online marketing tactics including SEO, Pay-Per-Click (PPC), Social Media Advertising, Lead Generation, Conversion, Remarketing, Retargeting and Data Analysis.

    Another exciting opportunity for techno savvy and marketing enthusiast who wants to gain variety of competencies in online or digital marketing. Moreover, the candidate will have great opportunity to work with established companies in Australia and join a reputable Professional Outsourced Service provider here in Central Luzon.

    Search Engine Marketing (SEM/SEO) & Traffic Generation:
    - Promote and increase website visibility in various search engine result pages by paid advertising
    - Improve organic and paid search performance and campaigns, global search optimization, social media, targeted web content development and related initiatives for all;
    - Analyze, provide recommendations and implement SEM / PPC and search campaign strategies;
    - Conduct key word research and web statistics reporting;

    Social Media:
    - Lead social media efforts to promote events and campaigns via established channels: LinkedIn, Facebook, Twitter, YouTube and Instagram;
    - Monitor social media channels for any issues that may occur and route them to respective departments for solution or actions;

    Lead Generation:
    Drive leads through digital channels including corporate website, social media and online campaigns;

    Other Marketing Support (Ad Hoc):
    - Assist marketing team to drive integrated marketing and sales strategies across the market
    - Articulating and understanding customer requirements, leading product development teams through customer and market segmentation, targeting, developing the value proposition and selling it.

    Requirements:
    • Intermediate to advance knowledge of Google Adwords and Analytics
    • Knowledgeable in using WordPress for blogging and site management
    • Experience in implementing, monitoring and evaluating SEO, PPC, social media and email marketing campaigns
    • Proven experience in developing and creating social media marketing campaigns in LinkedIn, Facebook, Twitter and other social media platforms
    • Have proven experience and enthusiastic in generating traffic generation
    • Knowledgeable in Lead Funnel and have created one before
    • Exceptional writing, proofreading, verbal communication and English language grammar skills
    • Internet and techno-savvy

    Advantages:
    Experience use of CRM tools such as HubsSpot, SalesForce, Zoho, Podio, etc.
    Direct working experience in Digital Marketing Agencies
    Experience working directly in a BPO company, particularly with Australian companies

    General Qualifications:
    A Degree in BS Marketing, AB Communications or other equivalent course
    Excellent communication skills, particularly English language, both oral and written
    Proactive and has the initiative to continuously provide suggestions to improve client's business operations
    Agile and flexible
    Can work under minimal supervision
    Team player and can work well in a team
    Can identify priorities and exemplifies time management skills
    High level of integrity and strong work ethic
    Trustworthy, honest and discreet
    Comfortable working within a BPO environment with Australian clients.
    Willing to work or be relocated in Clark, Pampanga
    Can start or work immediately

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 2
  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: Yes

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Job summary

  • Digital Marketing Executive

  • Tarlac, Central Luzon

  • Company

    PBO Global
  • Work type

    Permanent contract

  • Type of contract

    Full Time

  • Apply