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Digital Marketing Officer

₱ 30,000.00 monthly ·  Makati, National Capital Region ·  More than 30 days

  • Description

  • Duties and Responsibilities

    Serve as the strategic leader within the Marketing Team for Digital Marketing

    Drive the insights generation and optimization processes of all digital marketing initiatives.

    Responsible for implementing the digital strategy for the entire customer lifecycle - from acquisition to awareness and retention

    Work with the team (internal & external) to create and execute rigorous test campaigns to understand the drivers of impact on both scale and efficiency parameters

    Demonstrate an ROI focus and an aptitude for optimizing placements across digital media according to its objective

    Co-manage with the Head of Marketing partner campaigns to build new digital channels for acquisition and conversion

    Work with the Head of Marketing and Sales to formulate digital marketing targets that tie in to country sales targets.



    Candidate must possess at least Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent.

    Bachelor's degree from a tier 1 institute (preferably with a Tier 1 technical/ analytical degree – Comp. Sc./ Math/ Statistics)

    Preferably Supervisor/5 Yrs & Up Experienced Employee specialized in Digital Marketing or equivalent

    5+ years of successful digital advertising experience, including a hands-on role in managing and analyzing Facebook, Google or DSP paid campaigns

    6+ years of successful digital advertising experience, including a hands-on role in managing and analyzing Facebook, Google or DSP paid campaigns

    A demonstrably strong interest in the digital media business pertaining to digital trends, pricing analyses, technology, e-commerce, and the OTT industry at large

    Experience and results in the fields of paid digital marketing or digital marketing programs aimed at gaining new customers and converting them to engaged and loyal customers

    High attention to detail, top-notch analytical skills and the ability to make data-driven decisions

    Experience in managing digital marketing agencies on client-side to execute on a campaign basis

    Eager to embrace a creative, hands-on entrepreneurial environment - to help drive revenue while building a top-performing organization

    Outstanding communication and interpersonal skills, and a high level of integrity

    Team Player; willingness to share knowledge and ability to facilitate team rapport

    A plus, if the candidate has experience working with a DMP provider and/or an OTT player

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • 6 years of experience
  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Digital Marketing Officer

  • Makati, National Capital Region

  • Company

  • Type of contract

    Other type of contract

  • Work type

    Full Time

  • Salary

    ₱ 30,000.00 monthly

  • Apply