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PBO Global

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Digital Marketing Specialist

Nueva Ecija, Central Luzon ·  7 days ago (updated)

  • Description

  • This position will be responsible in supporting the company on its goal to reach its target market through planning, development and execution of Digital Marketing campaigns through Social Media platforms and Content Marketing.

    The role is expected to handle and manage social media platforms such as but not limited to Facebook, Instagram, LinkedIN and Twitter. It will also support the Digital Marketing team in creation, curation and content delivery of blogs, posts, website content, email marketing and other outlets in order to create brand awareness, boost traffic and generate inquiries.

    RESPONSIBILITIES

    CONTENT MARKETING TASKS

    Write and direct production of content, collect content for social media, websites, and internal use

    Create and distribute engaging written or graphic content in the form of posts, web page and blog content, or social media messages

    Ensure brand consistency in marketing and social media messages

    Track metrics and indicators for data-driven decision-making and course alterations

    Manage content marketing strategy and plans, including coordinating with other teams

    Design and present content in appealing, intuitive ways for a variety of audiences, on various platforms such as MailChimp, HubSpot, social media

    Design and set up email templates for email marketing activities.

    Upload, edit and manage content on CMS such as WordPress or Square Space

    Edit content marketing assets such as landing pages, forms and database/lead capture lists

    Review website metrics and top-level performance through programs such as Google Analytics and HubSpot

    SOCIAL MEDIA MARKETING TASKS

    Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.

    Specifically, set up Facebook, LinkedIn or Instagram advertising campaigns from scratch through platforms such as Facebook Business Manager.

    Collect customer data and analyse social media metrics to create comprehensive reports and improve future marketing strategies and campaigns.

    Research and monitor activity of company competitors

    Monitor inquiries on social media platforms and coordinate with the team as required.

    REQUIREMENTS

    Bachelor's degree in marketing, communications, journalism, or a related field

    Can-do attitude, able to find solutions to problems, happy to be a team player and help with any part of the business

    Digitally-savvy with strong analytical skills

    Process-driven and able to see more efficient ways to do things

    Excellent English communication skills, both oral and written

    Basic knowledge in photoshop, illustrator, Canva and other design tools

    Ability to use marketing platforms such as Mail Chimp, HubSpot

    Good background in social media platforms particularly Facebook, LinkedIn and Instagram

    Strong interpersonal skills with the ability to maintain working relationships with external and internal clients

    Prior experience in editorial and content strategies of multi-channel content

    Foundation in lead generation tasks

    Fast and efficient with excellent attention to detail

    ADVANTAGES

    Have worked with reputable digital marketing or BPO company in the same capacity

    Experience working with Australian or Philippine based companies

    Knowledge in SEO/SEM/Google Ads is an advantage but not required















  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 2
  • Availability for travel: No
  • Availability for change of residence: No
  • People with disabilities: Yes

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Job summary

  • Digital Marketing Specialist

  • Nueva Ecija, Central Luzon

  • Company

    PBO Global
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply