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Director, Marketing Technology (VP, Head of Marketing)

₱ 300,000.00 monthly ·  Taguig, National Capital Region ·  18 January (updated)

WeLink Management Consultancy Services

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  • Description

  • Welink MCS is hiring for a Director, Marketing Technology (VP, Head of Marketing) in behalf of a client partner in the Life Insurance Company.

    Location: BGC, Taguig City Philippines

    Email: ***@welinkmcs.com or ****@welinkmcs.com

    Job Purpose:

    Seamlessly combine IT knowledge with creative marketing skills to deliver business results. Architect the overall marketing stack of all marketing tech products used. This role will lead a team responsible for operating the marketing tech stack as admin and will design and manage internal workflows and processes.

    Responsibilities:

    •Responsible for the effective, efficient, and seamless integration of the marketing tech stack to drive business growth and deliver a best-in-class customer experience.

    •Have a strategy that will optimize marketing technology throughout the customer lifecycle. Create a digital marketing analytics dashboard and be able to articulate insights through powerful data visualization and data storytelling.

    •Leverage data to create personalized experiences in key marketing tech platforms and cross-functionally collaborate with the wider team to amplify marketing digital channels for engagement, experience, growth, and ROI.

    •Provide leadership and shape the SEO strategy and implementation to support the brand aspiration and bold revenue growth.

    •Have a passion for new technology and gamified experience to change the way people feel about insurance. Gain user and drive adoption of marketing tech stack across the entire user base.

    •Lead crafting of use cases and implementation of proof of concepts.

    Education/ Experiences Required:

    •University Graduate from a reputable institution. Major in Digital Marketing, People-Centered Design, Agile Methodology, or Data Visualization.

    •Have an experience in Digital Marketing

    •Good in handling a project management including Agile methodology

    •Have an experience in Marketing Automation (working knowledge)

    •Good in data governance and cyber security (working knowledge)

    Technical Competencies/Skills Required:

    •Experienced in using CMS – Site core’s primary role is to manage the company’s corporate website and intranet.

    •Experienced in SEO/managing an SEO agency.

    •Advanced in GA skills and has the ability to translate it into powerful data storytelling and more importantly has the expertise to act on it.

    •Has the ability to influence stakeholders and has a strong decision-making skills.

    •Meticulous in finance documentation, contract development, negotiation, fees, SLAs, onboarding, and evaluation.

    •Anticipates and acts on emerging customer needs, data, and feedback to identify customer values and to create the desired customer experience.

    •Can articulate what the plans are for their own role, function, and broader strategy and how they link to the company vision.

    •Can encourages safe, open, and honest debate about the team’s performance and builds aligned development plans. Rewards successful team performance publicly – celebrates success.

    •Good in using of decision criteria that take into account relevant strategic and tactical goals. Considers short and long-term consequences of issues.

    •Can undertakes analysis of market data and applies relevant market segments and directions for the business with trends in mind.

    •Implements the functions strategy and can articulate the link between corporate strategy and functional strategy.

    •Promotes cultural standards and procedures. Is active in supporting others and thinks beyond their own role and function for the broader business.

    •Sets own and team KPI’s and strive to exceed them. Supports the team and clears barriers to achieve team KPI’s. Uses financial or other data to track progress.

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 4
  • Language(s): English
  • Availability for travel: Yes
  • Availability for change of residence: Yes

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Job summary

  • Director, Marketing Technology (VP, Head of Marketing)

  • Taguig, National Capital Region

  • Company

    WeLink Management Consultancy Services
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Salary

    ₱ 300,000.00 monthly

  • Apply