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Lifecycle and Email Marketing Manager

Las Piñas, National Capital Region ·  17 June (updated)

iCrescere

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  • Description



  • Sched/Arrangement: Night Shift / Onsite (Las Pinas City)

    Specialization: Digital Marketing

    Position Level: Mid-level to Experienced level

    Industry: Digital Marketing

    We are a world-class creative agency, growth partner, and development firm pioneering the next generation of consumer-facing brands. Our model is purposefully built to launch brands to market and accelerate growth. We do this through four major disciplines — Brand & Identity Design, Digital Products, Creative Production and Growth Marketing – all threaded by one cohesive, interdisciplinary team.

    Taking the startup mindset to the agency space, the collective expertise of our team of e-commerce entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Verb Energy, Everytable, VYBES, Article No., ZOA Energy, Maaji – to name a few.

    We are looking for a self-driven Email Marketing Manager to join our team. As an expert on the retention marketing team, your primary duty will be to develop and assist in handling large-scale email & SMS marketing campaigns from development to execution across a wide variety of industries throughout e-commerce (cannabis, CBD, fashion, consumer goods, and more).

    Our retention marketing team’s ultimate objective is to grow as a team and scale our client’s revenue by delivering personalized communications across multiple platforms.

    Duties & Responsibilities

    Email Marketing

    · Learn and understand each client’s unique brand voice so you can speak to their audiences in the most effective way possible.

    · Brainstorm customer acquisition, campaign content, and segmentations independently or alongside other team members.

    · Optimize existing email automation with frequent multi-variant a/b testing of subject lines, time of send content, etc.

    · Proof and QA campaigns to ensure a 100% error-free execution.

    · Build cohesive marketing strategies alongside our clients that fit within their overarching goals.

    SMS Marketing

    · Utilize each clients’ email list to launch and grow SMS marketing.

    · Establish targeting strategies based on segmented customer lifecycles.

    · Optimize existing SMS automation with frequent multi-variant A/B testing of subject lines, time of send content, etc.

    · Curate personalized SMS automation + campaigns that integrate seamlessly with ongoing email automation + campaigns.

    Requirements

    · BA or equivalent

    · 1-3+ years in email marketing, SMS marketing, or background in e-commerce.

    · 1-3+ years of copywriting experience in an agency or freelancing environment.

    · 1-3+ years of experience in handling your clients/accounts.

    · Excellent interpersonal and communication skills.

    · Excellent copywriting skills.

    · Excellent taste and aesthetic skills.

    · Excellent project management skills.

    · Highly creative and imaginative.

    · Adobe Photoshop experience is a plus.

    · Ready to take the initiative and find solutions when given little direction.

    · Understanding of digital marketing principles, specifically email marketing best practices.

    · Knowledge of Klaviyo and/or other email marketing automation tools like Mailchimp.

    · Knowledge of HTML and experience with WordPress a plus.

    · Proven track record of creating, implementing, and optimizing complex email programs to meet business goals.

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 1
  • Availability for travel: No
  • Availability for change of residence: No
  • People with disabilities: Yes
To see the complete contact information, Apply now

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Job summary

  • Lifecycle and Email Marketing Manager

  • Las Piñas, National Capital Region

  • Company

    iCrescere
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply