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  • Description

  • • Establish, implement and execute strategic marketing and sales plans and forecasts to achieve

    corporate objectives relative to the achievement of annual premium targets, profitability and


    • Develop and execute effective marketing strategies and initiatives to capitalize on market

    opportunities through non-traditional channels including, but not limited to direct marketing,

    retail insurance and microinsurance business.

    • Conduct market research and analysis to generate up-to-date market intelligence on competitors’

    products and market needs, identify new channel partnerships, develop co-branding

    opportunities or expand product and service offerings.

    • Monitor and develop channel opportunities, joint venture and partnerships to maximize


    • Direct the following:

    o implementation of approved policies, plans and budgets to achieve the established

    overall objectives and targets of the Department;

    o regular review of existing partners to evaluate performance and business distribution;

    o development and expansion of positive, professional relationship with partners to build

    productive business and

    o submission of timely and accurate reports on sales activities and performance to


    • Introduce Company’s unique products and services to increase market penetration and


    • Design, develop and implement marketing strategies to identify effective distribution channels

    and programs.

    • Proactively maintain updated knowledge of industry, markets trends, existing and target channel

    accounts and competitive landscape.

    • Conduct periodic assessment of results versus plans to determine the need for modification in

    marketing strategies as a result ofthe changing market and competitive conditions.

    • Evaluate effectiveness of partner programs and implement improvement as necessary.

    • Monitor and assess business, political and economic conditions for possible opportunities and

    threats to the operations of the unit and recommend timely and appropriate courses of action.

    • Collaborate harmoniously with other departments in managing support, service and resources in

    order to meet partners’ expectations and in carrying out marketing events and activities.

    • Ensure adherence to and effective implementation of the Company’s professional branding


    • Monitor regularly the performance of the Department versus plans, budgets, and standards,

    analyze deviations, pinpoint areas for improvement and direct appropriate courses of action to

    ensure prompt and proper solution.

    • Direct, guide, train, motivate and evaluate performance of officers/staff directly supervised.

    Promote staff development to support and ensure proper identification of key talents, create

    development plans for staff advancement, and establish and maintain succession plans for key

    positions within the Department.

    • Ensure coordination and harmonious working relations between/among the staff within the

    Department and with other work units of the Company.

    • Formulate monitoring systems and control measures to improve processes and efficiency of the


    • Ensure adherence of staff to all Company policies, procedures and controls.

    • Represent the Department in Management meetings.

    • Perform other duties as may be assigned by immediate superior.


    • Bachelor / Master’s degree in Marketing or related field of study

    • Preferably with 10 years related work experience

    • With at least 5 years Managerial level experience

    • In-depth understanding of Marketing principles and strategies

    • Excellent communication, presentation and interpersonal skills

    • Strong research, prospecting and strategic analysis skills

    • Strong negotiation and collaboration skills

    • Proficient in the use of Microsoft Office applications

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 15
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Marketing and Alternative Distribution Manager (43826)

  • Makati, National Capital Region

  • Company

    Reeracoen Philippines, Inc
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Salary

    ₱ 100,000.00 monthly

  • Apply