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PBO Global

PBO Global

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Marketing Executive

Pampanga, Central Luzon ·  18 October (updated)

    Description


  • The primary role of Marketing Executive is to drive all marketing programs of PBO and its client. Its main goal is to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas via online platforms such as Social Media (FB, LinkedIn, Twitter), Website content development and online brochures, blogs or article write ups, networking sites for lead generation, etc.
    You should be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. You must bring various techniques and methods to promote our products, services and strengthen brand positioning in the market.
    The role will extensively use online or digital media as the primary tool, hence, having a background in online marketing gives you an edge.
    Key Responsibilities:
    General:
    • Conceive and develop efficient and intuitive marketing strategies
    • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
    • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
    • Monitor progress of campaigns using various metrics and submit reports of performance
    • Collaborate with Directors in preparing budgets and monitoring expenses
    Online Marketing Tasks:
    • Using the CRM to maximise online marketing opportunities.
    • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
    • Monitoring social media for company mentions and engaging with customers where relevant.
    • Developing and managing the company’s email marketing campaigns.
    • Overseeing PPC campaigns monitoring their performance and return on investment.
    • Writing informative and effective search engine optimised copy for the website and external blog postings.
    • Prepare and present monthly on performance metrics for all digital communications across all channels.
    • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
    • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
    Qualifications:
    Graduate of Marketing or AB Communications, or any related degree
    Previous online marketing experience ideally from related industries of Outsourcing or IT service providers
    Certificate in Digital Marketing is an advantage, but not required
    Experience of HTML coding, WordPress and Photoshop would be an advantage.
    Excellent written and oral English communication skills is a must.
    Analytical and proactive approach to online marketing.
    Willing to work in Clark, Pampanga

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 1
  • Language(s): Tagalog ,English
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Marketing Executive

  • Pampanga, Central Luzon

  • Company

    PBO Global
  • Work type

    Permanent contract

  • Type of contract

    Full Time

  • Apply