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    Description



  • JOB DESCRIPTION – MARKETING MANAGER

    Reports to: Business Unit Head

    Role Purpose

    Responsible for developing and executing marketing strategies to help achieve sales targets of the Company.

    Key Accountabilities



    1. Marketing and Communications

    • Execute all marketing campaigns across multi-channel environment (e.g. Website. Email, Print-Ads, etc.).

    • Prepare, allocate and monitor marketing budget on monthly basis.

    • Prepare proposals and promotional materials including marketing collaterals and print copies.

    • Coordinate with staff and third-party agencies to carry out marketing activities/projects.

    • Oversee corporate communication activities, both external and internal.

    • Coordinate with Display and Operations team to properly implement marketing campaigns.

    2. Market Research and Monitoring

    • Conduct market and customer research to determine market requirements for existing/future products, current market conditions and competitor information.

    • Analyze the competitive landscape, test new approaches and adopt best-practice strategies.

    3. Project Management

    • Manage creative production of online and offline marketing strategies from the initial concept to execution.

    • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.

    • Establish and articulate project scope, strategy and objectives to the Marketing team and BU Head.

    4. Database Management

    • Maintain marketing database which includes client and prospect information.

    • Coordinate with MCI on on-going promotional scheme for SMAC & Prestige members.

    • Perform customer service support to clients in all digital platforms.

    5. People Management

    • Work with HR team to select quality people.

    • Monitor performance of staff against KPIs and ensure fulfillment of regularization/ non-regularization of employees based on set measures and timelines.

    Skills

    Excellent planning skills and ability to prioritize

    Strong communicator and excellent influencing skills

    Knowledgeable in Microsoft applications

    Innovative and Creative

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 4
  • Language(s): Tagalog
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • MarketingManager

  • Pasay, National Capital Region

  • Company

    Premiere Shoes Distribution Corporation (BATA)
  • Work type

    Permanent contract

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