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Paid Media Specialist - With 5 years of related experience

With 5 years of related experience

Pampanga, Central Luzon ·  More than 30 days

Shore 360

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26 reviews
  • Description

  • Job Overview

    The Paid Media Specialist will specialise in paid search and paid social and be able to create campaign strategies, implement campaigns and optimise campaigns on an ongoing basis.

    You will lead, plan & implement performance-focused paid campaigns for a range of Australian clients across multiple industries.

    We are a digital agency based in Melbourne, Australia with a wide range of clients. We are looking for a mid to senior-level digital marketer to help with ongoing Google Ads and Facebook Ads campaign strategy, implementation, and optimisation. We work with clients across all industries (from e-commerce to manufacturing) and this is an excellent opportunity to expand your portfolio and skillset whilst working in a fun, fast-paced environment.

    Roles and Responsibilities

    As our Paid Media Specialist, you will be responsible for ensuring the success of our client’s paid search campaigns across Google and Facebook. You should understand how search and social advertising drives leads & revenue and not be afraid to explore out-of-the-box strategies or technical strategies such as XML data feeds or complex GTM setups.

    You should love being on the tools, surrounded by a motivated performance team who support you on account management and technical queries. In a nutshell, your core responsibilities include:

    - Strategise, plan and implement paid search and social campaigns

    - Ongoing campaign management and optimisation to improve performance to meet defined KPIs

    - Work closely with the director to develop cross channel marketing strategies

    - Undertake campaign performance audits, delivering technical and strategic recommendations

    - Data analysis through Google Analytics and other reporting software to deliver insightful performance reports

    - Google Ads Campaign Setup

    - Facebook Ads Campaign Setup

    - Ad creation & copywriting

    - Google Tag Manager setup, tag installation & debugging

    - Monthly reporting through Agency Analytics

    - Website & campaign analysis through Google Analytics

    - Ongoing optimisation and campaign management for Google & Facebook platforms

    Required Experience

    - 5+ years experience in paid search and social media marketing (key platforms Facebook & Google)

    - Expertise in running Google search, shopping, display, and remarketing ads

    - Experience in campaign optimisation through keyword creation, data feed optimisations, audience creation, budget changes, and creative/objective rotation

    A Successful Candidate must have

    - Strategic out of the box thinking with innovative ideas and a strong understanding of how paid campaigns fit into bigger picture marketing strategies

    - Technical understanding of Google Ads ad Facebook Ads platforms and how to setup/optimise campaigns for success

    - Advanced Google Analytics user with strong analytical skills

    - Strong GTM skills with the ability to establish new containers, install pixels, GA and other tracking software, test & debug, and set up goals in Google Analytics

    - Basic knowledge of any CMS platform like Shopify or WordPress

    - Exceptional attention to detail

    - Fluency in English

    ShoreXtra Perks

    - Free barista-style coffee

    - Free parking and jeepney services

    - Highly engaged team

    - Unlimited potential for growth

    - Challenging role

    - Fun and family-oriented working environment

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • 5 years of experience
  • Availability for travel: No
  • Availability for change of residence: No
  • People with disabilities: Yes

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Job summary

  • Paid Media Specialist

  • Pampanga, Central Luzon

  • Company

    Shore 360
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply