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  • Description


    Product Innovation Manager understand the market's pain points and opportunities. They then ideate, design and pilot solutions. During implementation, they incorporate analytics and customer feedback to enable continuous improvement.

    The role develops skills for analytics, customer experience design, and project management.


    1. Market Research and Entry Strategy

    • Develop an in-depth understanding of consumers and competitors – the business environment in which the brands compete including category segments, channels and target audience through the analysis of available data and information.

    • Support the formation of a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, and well-crafted portfolio and mix, giving the brand both short and long term wins.

    • Help understand key success factors and obstacles for new innovations and –where necessary- fine tune the mix and the strategy accordingly to make it locally relevant, at the same time always keeping one single brand.

    • Trendspotting for opportunities

    2. Business Development and Planning

    • Craft robust communication strategy for brand campaigns with convincing and appealing assets, delivering single minded messaging to consumers in the most effective channels for the target audience.

    • Close coordination with the Brand Team for deployment and support to ensure brand is competitive across all segments.

    • Budget management including overheads and NWM

    3. Project Management

    • Strategic project management, building project timelines and defining key milestones and responsibilities for effective progress and On Time In Full (OTIF) launches

    • Own Project Check-point meetings where crucial presentation of data and plans are approved.

    • Use of Stage-Gate process to properly monitor progress of each activity within the project.

    • Stakeholder influencing which includes presentation and approvals of each stage process.

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • 5 years of experience
  • Availability for travel: No
  • Availability for change of residence: No
  • People with disabilities: Yes

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Job summary

  • Product Insight and Innovation Manager

  • Mandaluyong, National Capital Region

  • Company

    Biocostech Philippines Corp
  • Type of contract

    Permanent contract

  • Work type

    Full Time

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