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  • Description



  • MAIN RESPONSIBILITIES:

    Email Operations & Segmentation

    • Subject matter expert of CRM system (Salesforce SalesCloud & Marketing Cloud)

    • Work with Developers to deliver workflow solutions to the business within the SalesForce Platform

    • Consistently maintaining best practice standards for email deployment maximizing deliverability

    • Manage the technical maintenance and development of the in-house Process Efficient Template email production solutions

    • Process Efficient Template email production technical support to ensure issues are resolved in a timely manner to ensure production is not impacted within the Marketing Team

    • Automated (Trigger) campaign management

    • Setup, manage and monitor our suite of Automated (Trigger) campaigns

    • Generate Daily error logs, taking full responsibility for finding the resolution of any issues by liaising between Data, Deployment and the Marketing Team

    • Email operations best practice lead

    • Support for the Marketing Team around best practice for testing, content delivery within the email, build and dynamic content

    • Continuously optimise email success taking a data-driven approach

    • Audience data management

    • Ensure audience data are up to date

    • Optimization of marketing campaigns by defining market sectors and customer selection based on customer profiling and segmentation

    • Importing and validating all campaign audience files

    • Reporting Support

    • Run daily/weekly/monthly reporting and dashboard through PowerBI, SAS, GA, Data Studio

    • Perform data integrity checks to ensure consistent and accurate data for analysing

    • Perform timely & accurate traffic and trading reporting on weekly and monthly

    • Actively data crunch and optimize open-rate / engagement rate of each eDMs or deployment

    • Perform post campaign analysis and evaluate marketing campaign effectiveness and make recommendation on subsequent steps, generate actionable customer insights to improve key business outcomes

    Database Management

    • Champion data quality and hygiene to ensure member data captured are accurate and up to date

    • Manage regional CRM agency to ensure executional excellence

    • Able to write/update queries to add in new segmentation/ database and ensure its accuracy

    • Acquire data from different data sources, maintain data systems and CRM

    KNOWLEDGE, SKILLS & ABILITIES

    • Excellent communications skills.

    • Excellent decision-making and leadership capabilities

    • Contract negotiation and conflict resolution experience

    • Adaptability

    • Value Diversity

    MINIMUM QUALIFICATIONS & EXPERIENCE

    • Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Marketing, Business Management, Database Management or the equivalent in job experience

    • Experience of introducing improvements in processes and systems within email marketing

    • A proactive approach to work with the ability to self-motivate and self-start

    • Working knowledge of the latest email technologies, legislation and usability best practice

    • Excellent knowledge and understanding of Salesforce Marketing Cloud with specific focus on EM Studio application. Experienced in SalesForce SalesCloud, Marketing Cloud is a must

    • Knowledge of the Adobe Creative Suite (specifically InDesign, Photoshop and Illustrator)

    • An unbeatable eye for detail, accuracy and diligence

    • Excellent understanding of HTML and CSS

    • Experienced in PowerBI, Spinklr, GA, Data Studio and SAS Programming is a big advantage

    • 3 year of database marketing and or email operations experience

    • Proven track record of delivering best practice CRM campaigns

    • Proven experience in delivering data analysis, advanced analytics and campaign dashboards

    • Extensive experience of segmentation analysis across multiple data sets

    • Experience of triggered campaigns based on behavioural analysis and implementation of progressive profiling campaign

    • Ability to explain complex technical issues in a way that non-technical people may understand

    • Enthusiastic, keen to learn, with a passion for self-development

    • Ability to multi-task, prioritize, and manage time effectively

    • Possesses good communication and interpersonal skills.

    • Logical and analytical with great attention to detail.

    • Advanced knowledge of email marketing platforms, including the use of marketing automation, personalisation, dynamic content and triggered email

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 3
  • Availability for travel: No
  • Availability for change of residence: No
  • People with disabilities: Yes

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Job summary

  • Salesforce Administrator

  • Pampanga, Central Luzon

  • Company

    WYNDHAM SERVICES ASIA PACIFIC PHILIPPINES INC
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply