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Senior Marketing Manager - Customer Experience and Market Research

Customer Experience and Market Research

Makati, National Capital Region ·  3 days ago (updated)

WeLink Management Consultancy Services

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  • Description

  • WeLink MCS is currently hiring for a Senior Marketing Manager (Customer Experience and Market Research Background) on behalf of a client in Toll Roads & Operations Industry (one of the largest Investment Holdings company in the Philippines.


    Responsible for strategizing undertakings for sub-sections corporate accounts engagement and customer retention programs that will support the achievement of corporate performance indicators: to deliver on customer value proposition, establish positive brand positioning and fortify relationships with identified customer segments.


    Customer Retention Programs

    • Supervise work of Customer Retention Program Senior Specialist

    • Give directions for the creative brief that will be used by the creative agency

    • Determine slant, gather content, write copy, and give directions for creative execution of collaterals made in-house

    • Check accuracy and correctness of copy and claims on marketing collaterals such as banners & billboards, flyers and social media posts

    • Work closely with internal team for marketing plans and marketing collaterals

    • Create comm plan for promotions of projects

    • Develop media values for sponsorship proposals and monitor adherence to agreements

    Customer Satisfaction: Customer Satisfaction Survey & the Customer Experience Action Team (CX-ACT!))

    • Supervise work of Customer Insight Analyst

    • Conceptualize activities for the CX-ACT! to engage and drive action plans from insights to completion

    • Work closely with research agency for the company’s CSAT. Provide directions.

    • Create Marketing’s own CX-ACT! action plans

    • Lead and conduct CX-ACT! meetings.

    Corporate and Institutional Accounts Management

    • Supervise work of Corporate Account Specialists

    • Execute events (i.e., Leaders’ Forum, President’s Fast Break, transport group meetings) flawlessly, and with relevance to the target audience

    • Review collaterals in support of the activities and events (e.g., newsletter, invites, email blast materials, SMS, etc.)

    • Coordinate for and on behalf of customers for their corporate concerns

    • Develop and monitor sub-section KPIs

    • Update and add to the database of customers

    • Meet & consult stakeholders (bus, truckers, jeepney leaders) for new programs or improvement of current ones

    • Develop or update policy for Passada, Tsuper card and other would-be similar products

    • Develop partnership MOAs for a road safety partnership

    • Put up events to meet stakeholders, update them of corporate goings-on, position the company as a partner and industry leader


    • College Graduate with a Bachelor’s degree in Business, Marketing, Economics, Public Relations (with above average grades) or equivalent combination of education and experience

    • 7-10 years’ experience in Marketing, Business Development, Market Research, Communications, Customer Relationship Management or other related fields

    • Experience in market planning, market research, branding and product development

    • Adept in traditional and online marketing

    • With CRM background, and experience on CRM system, application & analysis

    • Excellent verbal and written communication; Highly skilled in visual communications

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 7
  • Language(s): English
  • Knowledge: Customer service, Marketing, Strategic Marketing
  • Availability for travel: Yes
  • Availability for change of residence: Yes
  • People with disabilities: Yes

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Job summary

  • Senior Marketing Manager

  • Makati, National Capital Region

  • Company

    WeLink Management Consultancy Services
  • Type of contract

    Permanent contract

  • Work type

    Full Time

  • Apply