BestJobs - Jobs - Social Media Strategist


    The Social Media Strategist will be the key contributor to the development of DirectWithHotels' social media best practices, including channel strategy and management, social listening, social content development, and community management. This role will work closely with the Integrated Teams to build and deploy measurable social media campaigns of hotel partners.

    * Guide the Integrated Teams in developing social media strategies based on clients’ business goals, objectives, and audience needs.
    * Guide new business and account teams in conducting brand, competitive and industry research, social audits and pitch materials
    * Responsible for social listening, channel management, and social media content best practices and procedures. Identify, develop and implement best practices and tools for program execution.
    * Responsible for maintaining social media best practices and organic/paid specs for distribution to internal teams.
    * Work closely with Digital Marketing, Design and Copy Strategists to develop innovative social media concepts, with a willingness to bring ideas to the team that are appropriate to each channel and aligned to varying client strategies
    * Support the Integrated Teams in generating social media reports, compiling metrics and synthesizing data into actionable insights
    * Share information with internal teams on a regular basis pertaining to new social media trends and innovation and inform teams of any platform changes or opportunities
    * Ensure that Integrated Teams follow social media best practices for their hotel partner accounts.

    * Bachelor’s degree in related field required
    * At least 2 years of social media strategy development and management and community management experience required
    * Experience, agency or client-side, working with multiple large, established client brands is strongly preferred
    * Hands-on experience in creating and leading social media strategies, from brief through to implementation and iteration
    * Understanding of the social media universe, including experience with YouTube, Facebook, Twitter, Instagram, Pinterest, Snapchat, and other social media channels
    * Experience in using tools such as Google Alerts, Google Trends, etc. for identifying market opportunities and threats with regard to social posts and content creation
    * Experience in social media analytics and paid social media
    * Experience in influencer marketing is preferred, but not required
    * Familiarity and proven success with data and insights-driven planning
    * Proven ability to meet deadlines and work on multiple projects simultaneously
    * Exceptional written and oral communication skills with strong executive presence and ability to sell in ideas
    * Experience with social media management systems such as Hootsuite/Buffer preferred, but not required
    * Experience with social listening tools such as NUVI, Meltwater, Sysomos, etc. preferred, but not required

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 1
  • Language(s): Tagalog ,English
  • Knowledge: Microsoft Excel, Microsoft Word, Open Office, Numbers
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Social Media Strategist

  • Makati, National Capital Region

  • Company

    DirectWithHotels Philippines Limited
  • Work type

    Permanent contract

  • Type of contract

    Full Time

  • Apply