BestJobs - Jobs - Trade Marketing Officer

    Description



  • JOB PURPOSE:

    The Trade Marketing Officer will be responsible to develop and execute trade marketing programs aligned with brand direction and sales strategy.

    JOB RESPONSIBILITIES:

    A. TRADE MARKETING

    o Conceptualize an annual trade marketing plan per sales channel to increase brands presence, market share and achieve sales objectives.

    o Prepare launch plan for new product s and items to be pipelined in the trade.

    o Provide strategic and impactful sales tools to the sales team.

    o Ensure marketing collaterals, points of sale materials are displayed in stores.

    o Gather current marketplace information on newly introduced products, delivery schedules, pricing, competitor’s activities and merchandising techniques.

    o Coordinate with various suppliers for marketing collaterals production.

    B. DIGITAL MARKETING

    o Work closely with digital marketing agency to achieve revenue target from the online sales platforms.

    o Establish strategic partnership with online retail platforms through effective account management, planning and execution of periodic campaigns.

    C. EVENTS AND ACTIVATION

    o Lead Company and marketing – related events and activities (Sale events, Trade Fairs and exhibits, cooking events, etc.)

    o Coordinate closely with retail and trade partners for successful brand activations

    o Prepare post event report to measure ROI and event results

    D. TRAINING AND DEVELOPMENT

    o Provide sales readiness materials to support sales team in achieving sales objectives to enhance product knowledge and customer development skills.

    o Customize training materials according to the specific sales channel.

    E. PROFITABILITY

    o Prepare annual trade marketing budget for review and approval of management.

    o Submit monthly report of marketing budget and control marketing spend.

    F. OPERATIONS AND CONTROL

    o Prepare Marketing operations process and control procedures for compliance.

    o Ensure timely remittance of all sales documents to accounting department.

    o Ensure effective coordination with all departments on marketing and operational concerns.

    G. PEOPLE MANAGEMENT

    o Lead and manage the direct reports.

    o Conduct performance review periodically.

    H. Perform other duties that may be assigned by Department Head.

    JOB QUALIFICATIONS:

    • College Graduate of Management, Marketing, Business administration, Communication Arts, Advertising or any related course

    • At least three (3) year Marketing experience in retail or distribution

    • Knowledgeable in brand management, digital marketing, customer understanding and market analysis.

    • With above average communication and presentation skills

    • Strong leadership and interpersonal skills

    • Digital Savy

    • Willing to do fieldworks

  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 3
  • Language(s): Tagalog
  • Availability for travel: No
  • Availability for change of residence: No
To see the complete contact information, Apply now

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Job summary

  • Trade Marketing Officer

  • Manila, National Capital Region

  • Company

    Kitchen Beauty Marketing Corp.
  • Work type

    Permanent contract

  • Type of contract

    Full Time

  • Apply