MINISO

MINISO

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About MINISO

Company overview

With the unprecedented prosperity of the world economy, luxury brands from Europe are blindly pursued by customers, however, low-quality counterfeit goods are all over the market. This results in people's two extreme consumption patterns. As a reflection and criticism of this situation, MINISO was born!

MINISO concentrates on the value that excellent quality brings benefits to the brand and maintains a reasonable balance between lives and commodities.

MINISO is not just a brand name but also a way of life. On the contrary, MINISO stands on consumers’ point when developing products, which is to restore product essence and to be one with nature. MINISO enriches our lives with a wide rang

Our products

MINISO commodities are in line with fashion and leisure. The brand's products include creative home necessities, fashion accessories, health and beauty products, office supplies, stationery gifts, seasonal products and a lot more!

The brand has proudly more than 10,000 types of products. It pursues high quality products, while paying attention to natural resources & environmental protection. MINISO actively explores a reasonable relationship between the earth's environment and human civilization, directing concern towards the community & environment by making sure the products and materials are safe.

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