Quezon Capital Rural Bank has grown into one of the biggest and most stable rural bank in Southern Luzon. The trust its customers have placed in the institution is in the burgeoning number of its clientele serviced by 36 branches in Quezon, in the neighboring provinces of Laguna, Batangas and Rizal, and recently in Metro Manila. It is privileged to be counted as one of the few in the rural banking industry’s billionaires group.

A bank’s pillar of strength is the quality of people that it has – those who manage and those who serve. Through 40 years, the directors, management and staff of QCRB have fostered a familial atmosphere in the institution thus enhancing the bank’s solidarity and stability.

But QCRB is more than just a successful rural bank. It is more than just an innovative, dynamic and technologically capable industry player. It is a nurturing leader. QCRB’s leadership edge is in the way it cares for the community it serves.

This nurturing is concretized in Quezon Center for Research and Studies Institute of Management (QCRS), a school whose mission is “to churn out economic leaders out of poor but bright scholars”. QCRB is the only bank with a school that gives quality business education and opens doors of opportunity to underprivileged students. This advocacy has uplifted not just the lives of its scholars but those of their families as well.

More importantly, QCRB supports and cares for the people it serves. QCRB has passed the litmus test for this corporate mission with flying colors because the businesses of its clients have grown parallel to the growth of the bank.

Quezon Capital Rural Bank has attained the status of an industry leader because of the way it cares.

To paraphrase another John Maxwell quote: “Leadership is not about titles, positions or flowcharts. It is about one institution influencing the lives of others.”

“We care, you grow” is not just a tag line, it is QCRB’s corporate mission.