About SM Retail
SM's strong and deeply rooted market presence in the Philippines is understandable as its origins are from retail. Located in Carriedo, Manila, Mr. Henry Sy, Sr. opened the first Shoemart Store in 1958 where he offered a variety of shoes from both the country and abroad. He pioneered business systems remembered to this day by his loyal shoppers and employees. His innovative approach to customer service helped build a highly recognized brand which, in turn, enabled Shoemart to grow and evolve into a full service department store; hence, changing its brand name into the more simple and appropriate SM.
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